What Is Branding?At Design Idea, we help build strong brands. Whether we are defining an identity for a new company or broadening the scope of an existing one, we strive to create simple, efficient, and long-term solutions.
At it's core, branding conveys a feeling through consistent communication. Branding is about more than logos. It's also about the corporate image materials that help get your message across. Your branding materials are unique and set you apart from the competition. They allow your clients and customers to differentiate between you and the other guy. They help further your business’s identity and foster a connection with your customer. Depending on your business, materials may range from style guides, business cards, stationery, pens, websites, brochures, coffee mugs and t-shirts. By identifying your needs, our branding process helps you make intelligent decisions.
Design plays a pivotal role in a corporation’s image. It enhances customer experiences and evokes emotional feelings about services or products. You can influence a person's perception of your brand by communicating a message about your products and services in a clear and consistent manner.
Branding GoalsBranding & Identity: What we design is a direct reflection of your brand. We aim for each material to be engaging and built with purpose. From logo development to packaging, our focus is to ensure the audience is listening paying attention. Through a strong graphic vision, we craft innovative visual materials that attract the target audience for long term success.
Visual Branding: Your visual branding efforts are an investment that helps with your companies long term success and overall marketing initiatives. Successful branding happens over time and is measured in regards to its long-term impact. The resulting visual identity plays an important role in the way an organization presents itself to both employees and clients.
We Design Experiences: Every company has a unique and special story, and that story should be compelling. The use of strong, intelligent design creates emotion and engagement between the brand and consumer.
A Strategic Approach: Formulating a strategic approach is an significant step in articulating company culture, style, and philosophy.
Designed With Purpose: By starting with user-centered design and engaging best practice skills and insights, we construct insightful strategic solutions that create cohesive results that encompass engaging print and digital materials.